Bath Towels

Casa Bella Decor brings 24 luxury bath towels and towel sets from Cozy Earth, Sunday Citizen, and Anaya Home. Each brand approaches bath textiles differently: Cozy Earth crafts bamboo-blend towels featured seven times on Oprah's Favorite Things, Sunday Citizen develops ultra-soft fabrics originally created for luxury hotels, and Anaya Home weaves Turkish cotton towels rooted in three generations of textile expertise.

Prices range from $48 for Anaya Home Serenity Cotton towels to $250 for Sunday Citizen Estremoz towel sets. The collection includes individual bath towels, complete six-piece sets with bath towels, hand towels, and washcloths, oversized bath sheets, and coordinating bath mats. These towels transform everyday bathing into spa-worthy ritual.

Cozy Earth was founded in 2011 in Utah by Tyler Howells with a mission to create the softest home textiles available. The brand has earned a spot on Oprah's Favorite Things list seven times, including the Waffle Bath Towels in 2022 and the 2024 Bath O-Ward. Oprah declared that she takes bathing seriously and that having a great towel to wrap yourself in afterward is essential.

Premium Plush Collection

The Premium Plush Bath Towels Set of 2 ($135) delivers thick, absorbent luxury in Cozy Earth's signature softness. The Premium Plush Bath Sheets Set of 2 ($169) provides oversized coverage for full-body wrapping. These plush towels feature high GSM construction for maximum absorbency while remaining soft against skin.

Waffle Collection

The Waffle Bath Towels Set of 2 ($120) features textured waffle weave on one side with terry cloth on the reverse. The Waffle Bath Sheets Set of 2 ($140) offers oversized waffle construction. Made from a 60/40 blend of cotton and bamboo viscose, waffle towels look elegant hanging in bathrooms while the terry side provides soft, absorbent drying.

Bamboo-Blend Technology

Cozy Earth's bamboo viscose fabric provides temperature regulation, moisture-wicking properties, and exceptional softness that increases with each wash. The brand backs their towels with a 10-year pill-free guarantee, ensuring lasting quality through years of daily use.

Sunday Citizen began in 2019 when founders Mike and Michelle developed ultra-soft blankets for luxury hotels. The challenge was creating fabrics as soft as cashmere yet durable enough for heavy hotel use and industrial cleaning. After guests frequently requested to purchase the blankets, Sunday Citizen launched to bring hotel-quality softness to homes. Their towels are sourced from Portugal and Turkey and carry Oeko-Tex certification.

Ultra Plush Collection ($140)

The Ultra Plush Towel Sets include 2 bath towels, 2 hand towels, and 2 washcloths in coordinated colors. Available in White, Sand, Stone, Cascade, Charcoal, and Antique Rose, these sets provide complete bathroom refresh with superior softness and absorbency.

Cascais Collection ($180)

The Cascais Ultra Fluffy Towel Sets offer lightweight, breathable comfort in layered neutrals. Available in Clear White, Storm, Deep Sea, and Linen, each set includes 2 bath towels, 2 hand towels, and 2 washcloths. The ultra-fluffy construction creates cloud-like softness while drying quickly.

Estremoz Collection ($250)

The Estremoz Towel Sets represent Sunday Citizen's premium tier with marble-inspired coloring and elegant detailing. Available in White Marble and Fog, these sets include 2 bath towels, 2 hand towels, and 2 washcloths for sophisticated bathroom design.

Porto Collection

The Porto collection features accent striping for modern luxury. Porto Towel Sets ($160) include 1 bath towel, 1 hand towel, and 1 washcloth in White with Gold or White with Oxford Blue accents. Coordinating Porto Bath Mats ($85) complete the collection.

Anaya Home draws on three generations of weaving expertise to create Turkish cotton towels made in Turkey and Portugal. The brand combines natural fibers with modern design for towels that are soft, breathable, and naturally moisture-wicking. Many products are hand-sewn in the USA using imported fabrics from Turkey, Portugal, and Spain.

Turkish Cotton Waffle Weave (from $55)

The Turkish Cotton Waffle Weave Bath Towels feature soft, breathable cotton with self-fringe finishing. The waffle texture creates visual interest while providing excellent moisture-wicking properties. Available in multiple colors including White, Antique Beige, Soft Grey, and Olive Grey. Made in Turkey from 100% cotton.

Waffle Striped Collection ($68)

The Waffle Striped Turkish Cotton Bath Towel in Warm Beige combines mini waffle texture with bold stripe detailing and self-fringe. Two yarns woven together create the unique pattern. These versatile towels display beautifully in modern bathrooms or serve as stylish pool and beach towels.

Serenity Cotton Collection ($48)

The Serenity Cotton Bath Towels in White and Soft Beige offer the collection's most accessible entry point. Woven with a lightweight mini square pattern and striped edge, these towels dry quickly while providing durability for everyday use. Machine washable for easy care.

Bamboo Viscose

Cozy Earth's bamboo-derived viscose creates silky-soft texture with natural temperature regulation. Bamboo viscose wicks moisture away from skin and dries quickly. The fabric becomes softer with each wash rather than degrading over time. Bamboo grows quickly with minimal resources, making it a more sustainable fiber source.

Turkish Cotton

Anaya Home's Turkish cotton features long staple fibers that create exceptional softness and absorbency. Cotton grown in Turkey's Aegean region produces particularly fine, durable fibers. Turkish cotton towels maintain softness through years of washing while providing reliable absorbency.

Waffle Weave

Waffle texture creates small pockets that trap air and increase surface area for faster drying. Both Cozy Earth and Anaya Home offer waffle weave options. The textured surface looks elegant in bathrooms while the construction provides practical benefits over traditional terry cloth.

Plush Terry

Sunday Citizen's plush constructions use high-density loops for maximum absorbency and cloud-like softness. Plush towels feel luxurious against skin immediately after bathing. Higher GSM (grams per square meter) indicates denser, more absorbent construction.

Washing Guidelines

Machine wash towels in warm water with like colors. Sunday Citizen recommends reducing detergent by half to maintain fiber softness and absorbency. Avoid fabric softeners which can coat fibers and reduce absorbency over time. Wash new towels before first use to remove manufacturing residue and enhance absorption.

Drying Recommendations

Tumble dry on low to medium heat for most towels. Cozy Earth bamboo-blend towels become softer with each dry cycle. Anaya Home Turkish cotton towels can be tumble dried with like colors. Avoid high heat which can damage fibers and cause shrinkage. Remove promptly to prevent musty odors.

Maintaining Absorbency

Skip fabric softener entirely as it coats towel fibers and reduces moisture absorption. Add white vinegar to occasional wash cycles to remove detergent buildup and restore absorbency. Wash towels separately from clothing to prevent lint transfer and allow thorough cleaning.

Storage Tips

Store towels completely dry to prevent mildew and odor. Allow towels to dry fully between uses by hanging on bars rather than hooks. Replace bath towels every two to three years depending on use frequency. Quality towels like these may last longer with proper care.

What is the difference between bath towels and bath sheets?

Bath towels typically measure approximately 27" x 52" while bath sheets measure larger, around 35" x 60" or more. Bath sheets provide full-body coverage for wrapping after bathing. Cozy Earth offers both sizes in Premium Plush and Waffle constructions, with bath sheets priced slightly higher than standard bath towels.

Why do Cozy Earth towels appear on Oprah's Favorite Things?

Cozy Earth has earned spots on Oprah's Favorite Things seven times since 2018. Oprah specifically praised the Waffle Bath Towels in 2022, noting the waffle texture looks elegant hanging in bathrooms while the terry cloth reverse is soft and absorbent. The bamboo-blend fabric's exceptional softness and temperature regulation contribute to repeated selection.

Are Sunday Citizen towels the same as hotel towels?

Sunday Citizen originated as a hotel supplier, developing ultra-soft fabrics durable enough for heavy hotel use and industrial cleaning. The same quality and softness available to luxury hotel guests is now available for home use. Their Oeko-Tex certification ensures materials meet safety and environmental standards.

What makes Turkish cotton special for towels?

Turkish cotton features extra-long staple fibers that create exceptional softness, absorbency, and durability. The Aegean region's climate produces particularly fine cotton. Anaya Home's Turkish cotton towels are woven in Turkey using traditional techniques refined over generations. The fibers maintain quality through years of washing.

Should I use fabric softener on luxury towels?

No, avoid fabric softener on all towels. Fabric softener coats fibers with waxy residue that reduces absorbency over time. Instead, use white vinegar occasionally to remove buildup and restore softness. Reduce detergent amount as Sunday Citizen recommends to prevent residue accumulation that affects towel performance.

How often should bath towels be replaced?

Quality bath towels typically last two to three years with proper care and regular use. Signs of replacement need include decreased absorbency, persistent odor despite washing, visible wear, and loss of softness. Premium towels from Cozy Earth with 10-year pill-free guarantee may last significantly longer than average towels.